Introduction
Contents
- Introduction
- Editor’s Choice
- Revenue of Breville Group
- Revenue Breakdown Statistics
- Breville Market Capitalization Statistics
- Breville Group Product Revenue Statistics By Region
- Breville Product Statistics, Q1 2024
- Breville Statistics By Patent Activity
- By Key Shipment Metrics
- Breville Website Traffic Statistics By Country
- Breville Statistics By Recent Product Launches, 2024
- Sustainable Initiatives of Breville
- Conclusion
Breville Statistics: Breville is a globally renowned brand known for its innovative and high-quality small kitchen appliances. Founded in Sydney, Australia, in 1932, Breville has grown to become a leading name in the kitchen appliance industry, with a presence in over 70 countries worldwide.
The company prides itself on designing products that combine functionality, technology, and aesthetics to enhance the cooking experience. But how big is the company, and how successful are they? Let’s dive into some interesting Breville statistics to understand their story.
Editor’s Choice
- Breville’s total revenue reached AUD 338.2 million (approximately USD 226 million) in the first quarter of 2024, a 6% year-over-year increase.
- The company’s net sales are expected to be AUD 1,538 million by the end of 2024, representing USD 1024.41 million.
- However, in Q1 of 2024, the net profit for the same period rose by 6.7%, reflecting the company’s effective cost management and strategic market expansions.
- During the same period, the American region secured the highest product revenue, resulting in USD 302 million, with a slight decrease of 0.1%.
- As of March 2024, the kitchen appliances segment had revenue of around AUD 185 million (approximately USD 124 million), up by 5% from last year.
- Breville Statistics further states that the stock has been positively received by the market, with upgrades from analysts and Evans & Partners’ target price set at AUD 26.81 (USD 17.85).
- In Q1 2024, Breville Group experienced significant growth of a 213% increase in patent filings and a remarkable 499% rise in patent grants in January and March, respectively.
- To date, Breville Group has distributed kitchen products to over 70 countries worldwide.
- The company has shipped approximately 1.2 million units globally in Q1 2024, a 5% increase compared to the same period last year. This growth was primarily driven by higher demand in North America and Europe.
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Revenue of Breville Group
(Reference: statista.com)
- Breville Statistics show that the total revenue generated by the Breville Group in Fiscal year 2023 was around USD 1.01 billion, an increase from USD 978.84 million in 2023.
- Moreover, the company’s revenue (in million U.S. dollars) in 2019 was 524.48, followed by 2020 (657.11) and 2021 (819.63).
Revenue Breakdown Statistics
(Source: simplywall.st)
- Breville Statistics elaborates that the company’s net sales are estimated to be AUD 1.50 billion by 2024, representing USD 0.99 billion.
- Meanwhile, the revenue segments are segmented into global products: AUD 1.29 billion (USD 0.85 billion) and distribution: AUS 204.78 million (USD 136.39 million).
- In 2024, Breville Group’s gross profit will be AUS 537.72 million (USD 357.49 million), net earnings: AUD 115.46 million (USD 76.90 million), and cost of sales AUS 958.67 million (USD 638.53 million).
The expenses Breakdown is detailed below.
| Total Expenses | AUD 422.26 million (USD 288.58 million) |
| General and Administrative | AUD 200.97 million (USD 133.85 million) |
| Sales and Marketing | AUD 54.15 million (USD 36.13 million) |
| Non-Operating Expenses | AUD 65.12 million (USD 43.44 million) |
| Others | AUD 102.01 million (USD 67.94 million) |
Breville Market Capitalization Statistics
(Reference: companiesmarketcap.com)
- On June 25, 2024, Breville Statistics also showed that Breville Group’s market capitalization was USD 2.68 billion, an increase of 0.54% from 2023.
Other market capitalization in 2024 are followed by
| Date | Market Cap (USD billion) |
| Jan-6 | 2.45 |
| Jan-13 | 2.55 |
| Jan-20 | 2.51 |
| Jan-27 | 2.52 |
| Feb-3 | 2.52 |
| Feb-10 | 2.54 |
| Feb-17 | 2.46 |
| Feb-24 | 2.53 |
| Mar-2 | 2.48 |
| Mar-9 | 2.64 |
| Mar-16 | 2.58 |
| Mar-23 | 2.41 |
| Mar-30 | 2.57 |
| Apr-6 | 2.46 |
| Apr-13 | 2.48 |
| Apr-20 | 2.24 |
| Apr-27 | 2.38 |
| May-4 | 2.43 |
| May-11 | 2.51 |
| May-25 | 2.5 |
| Jun-1 | 2.54 |
| Jun-15 | 2.66 |
| Jun-22 | 2.72 |
Breville Group Product Revenue Statistics By Region
|
Americas |
APAC (Asia-Pacific) | EMEA (Europe, Middle East, and Africa) |
|
Revenue overview for Q1 2024 |
||
|
AUD 450.3 million (USD 302 million). The revenue in the Americas remained relatively flat, with a slight decrease of 0.1%. |
AUD 155.4 million (USD 104 million). This region’s revenue has declined by 4.8%.
|
AUD 177.2 million (USD 119 million).
Showed impressive growth with a 13.2% increase in revenue, supported by the launch of new products and enhanced market presence. |
|
For FY 2023 |
||
| AUD 910 million (USD 610 million).
Strong sales were observed in the coffee and cooking appliance categories. |
AUD 292.2 million (USD 196 million).
The region saw a 5% increase in revenue, with significant contributions from new product launches and market share gains in Australia and New Zealand. |
AUD 268 million (USD 179 million). The best-performing region with a revenue growth of 13.2%, driven by strong sales from new product developments and increased market penetration. |
(Source: applianceretailer.com)
Breville Product Statistics, Q1 2024
|
Appliances |
Revenue | Growth Rate (YoY) | Top Products |
| Kitchen | AUD 185 million (USD 124 million) | 5% |
Espresso machines, blenders, and smart ovens continue to be the best sellers, with the new Barista Express Impress espresso machine seeing a 12% increase in sales compared to the previous quarter. |
|
Cooking |
AUD 98 million (USD 66 million) | 8% | Air fryers and convection ovens showed strong performance, particularly the Breville Smart Oven Air Fryer Pro, which accounted for 30% of the category’s revenue. |
| Beverage Machines | AUD 55 million (USD 37 million) | 65% |
Coffee makers and tea makers, with the Breville Precision Brewer being a standout, achieved a 15% increase in unit sales from the previous quarter. |
|
Food Preparation |
AUD 35 million (USD 24 million)
|
7% |
Food processors and mixers, particularly the Breville Sous Chef 16 Pro, contributed significantly to the category’s growth. |
(Source: just-food.com)
Breville Statistics By Patent Activity
- In Q1 2024, Breville Group experienced significant growth of a 213% increase in patent filings and a remarkable 499% rise in patent grants in January and March, respectively.
- Breville Statistics reports that among the top authorities granting patents to Breville Group, the European Patent Office (EPO) accounts for 44% of the grants, the United States (US) holds 33%, and Australia (AU) contributes 22%.
(Source: just-food.com)
Breville Group has focused its patent activities on several key themes in Q1 2024. Here are the details for each theme, including the number of patent filings and grants:
|
Theme |
Filings | Grants |
| Industrial Automation | 71 |
50 |
|
Microgrids |
38 | 24 |
| Robotics | 25 |
15 |
|
Climate Change |
22 | 14 |
| Sustainable Farming | 18 |
10 |
(Source: marketscreener.com)
By Key Shipment Metrics
- In Q1 of 2024, Breville shipped around 1.2 million units globally, an increase of 5% from last year’s quarter.
- In the same period, the North American region had the highest shipments, with 550,000 units, up 7%.
Other regional breakdowns by shipments are described in the table below:
|
Europe |
400,000 units, representing a 6% year-over-year increase. |
| Asia-Pacific |
150,000 units, reflecting a steady 3% growth. |
|
Other Regions |
100,000 units, a slight increase of 2% compared to Q1 2023. |
(Source: marketscreener.com)
- Breville Statistics also show that the kitchen Appliances segment continues to dominate Breville’s shipments, accounting for 75% of the total units shipped by the end of Q1 2024.
- Home Solutions account for 15% of shipments; this segment includes products like air purifiers and heaters.
- However, only 10% of shipments were from miscellaneous categories, including personal care and cleaning appliances.
Income Statement Analyses
|
USD million (except per share) |
2023 | 2024 | 2025 | 2026 |
| Net Sales | 985.11 | 1024.41 | 1111.00 |
1206.24 |
|
EBITDA |
145.33 | 160.52 | 174.64 | 192.09 |
| EBIT | 114.56 | 122.29 | 133.01 |
146.80 |
|
Operating Margin |
11.63% | 11.94% | 11.97% | 12.17% |
| Earnings before Tax (EBT) | 100.57 | 107.56 | 121.42 |
135.74 |
|
Net Income |
73.40 | 77.33 | 87.98 | 98.57 |
| Net Margin | 7.45% | 7.55% | 7.92% |
8.2% |
|
EPS |
0.5102 | 0.5379 | 0.6112 | 0.6860 |
| Free Cash Flow | -28.36 | 124.48 | 87.72 |
92.98 |
|
FCF margin |
-2.88% | 12.15% | 7.89% | 7.71% |
| FCF Conversion (EBITDA) | – | 77.55% | 50.23% |
48.41% |
|
FCF Conversion (Net income) |
– | 160.4% | 99.68% | 94.02% |
| Dividend per share | 0.1998 | 0.2162 | 0.2411 | 0.2695 |
(Source: marketscreener.com)
Moreover, the quarterly income analyses of the Breville Group in 2024 are detailed below:
|
Fiscal Period: June (USD million) |
2024 (S1) | 2024 (S2) |
| Net Sales | 603.32 |
425.01 |
|
EBITDA |
106.03 | 55.41 |
| EBIT | 87.25 |
34.83 |
|
Operating Margin |
14.46% | 8.2% |
| EBT | 78.79 |
– |
|
Net Income |
55.92 | 21.11 |
| Net Margin | 9.27% |
4.97% |
|
EPS |
0.3876 | 0.1435 |
| Dividend per Share | 0.1065 |
0.1065 |
(Source: marketscreener.com)
Balance Sheet Analysis
|
Fiscal Period: June (USD million) except per share |
2023 | 2024 | 2025 |
2026 |
|
Net Debt |
80.71 | 7.47 | – | – |
| Net Cash position | – | – | 29.68 |
72.71 |
|
Leverage (Debt/EBITDA) |
0.556* | 0.0465* | – | – |
| ROE (net income/shareholder’s equity) | 15.9% | 14.3% | 14.9% |
15.2% |
|
ROA (net income/total assets) |
8.63% | 8.78% | 9.29% | 9.75% |
| Assets | 851.85 | 881.87 | 948.57 |
1015.95 |
|
Book Value Per Share |
3.595 | 3.889 | 4.269 | 4.696 |
| Cash Flow Per Share | 0.420 | 1.067 | 0.760 |
0.840 |
|
Capex |
35.2 | 40.09 | 40.22 | 42.89 |
| Capex/Sales | 3.6% | 3.91% | 3.62% |
3.5% |
(Source: marketscreener.com)
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Breville Website Traffic Statistics By Country
(Source: similarweb.com)
- As explained in Breville Statistics, the United States of America had 55.98% of total traffic on breville.com, down by 9.1%.
- During the same period, other countries recorded the following contribution in total traffic: Australia = 16.6% (-2.6%), Canada = 11.28% (+7.88%), New Zealand = 2.59% (+25.65%), and Mexico = 1.88% (-24.94%).
- Other countries collectively made around 11.67% of visitor share in breville.com.
By Demographics
(Reference: similarweb.com)
- Breville Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 30.88%.
- Around 18.65% of Breville’s website users are aged 35 to 44 years.
- In contrast, 18.25% and 13.54% belong to individuals aged 45 to 54 and 55 to 64, respectively.
- Almost 10.1% of website users are aged from 18 to 24 years.
- 58% of user shares of breville.com contributed from the age group above 65 years.
- In May 2024, male and female users of breville.com were 56.6% and 43.4%, correspondingly.
By Traffic Source
(Source: similarweb.com)
- Breville Statistics 2024 also shows that direct search generated the highest traffic rate to breville.com, 64.11%.
- Almost 25.06% of the share is generated by organic traffic searches, while 2.88% is from display searches.
- Furthermore, the Breville website’s other traffic sources are referrals (2.43%), paid searches (2.46%), social (2.42%), and mail (0.63%).
By Social Media Referral Statistics
(Source: similarweb.com)
- As per Breville Statistics, YouTube had the highest social media referral rate, with a 47.58% share compared to other social network traffic.
- Reddit and Facebook each contributed a share of 27.63% and 12.63% on breville.com.
- Meanwhile, traffic sent by Pinterest is 4.99%, and Instagram contributed 2.44%.
- Similarly, the rest of the website’s social networks together captured around 5.01% of the traffic share.
Breville Statistics By Recent Product Launches, 2024
|
Breville Products |
Launch Date | Price (USD) | Key Features |
Description |
|
Joule Turbo Sous Vide |
February | 299 | Turbo mode for quick cooking, app connectivity, and precise temperature settings. | A new sous vide device that offers faster cooking times and precision temperature control. |
| Smart Oven Pizzaiolo | April | 499 | Adjustable temperature, various cooking modes, and compact design. |
A compact countertop pizza oven capable of reaching 750°F for wood-fired style pizza. |
|
Barista Pro Espresso Machine |
June | 899 | Integrated grinder, digital interface, and powerful steam wand. |
An advanced espresso machine with faster heat-up time and digital temperature control. |
Sustainable Initiatives of Breville
- Breville Statistics also show that the company has committed to reducing plastic use by switching to 100% recyclable packaging materials for all new products launched in 2024.
- This change is expected to reduce plastic waste by 500 tons annually.
- Energy-efficient Products such as Smart Oven Pizzaiolo and Barista Pro Espresso Machine consume 20% less energy compared to previous models, helping reduce the overall carbon footprint.
- Breville has set a goal to achieve carbon neutrality across its operations by 2030, with a significant milestone reached in 2024 by offsetting 40% of its operational carbon emissions.
- Sustainable materials like recycled aluminum and stainless steel in its product manufacturing process by 2024, around 30% of the materials used in new products are recycled, aiming for 50% by 2025.
Conclusion
Breville’s strong financial performance, global reach, and focus on innovation position them well for continued success in the kitchen appliance market. Whether you’re a coffee lover or a baking enthusiast, Breville offers a range of high-quality appliances that make your culinary creations easier (and a lot more stylish).
In summary, Breville’s relentless pursuit of excellence, coupled with its innovative and eco-friendly practices, ensures it remains a trusted and influential name in the kitchen appliance market.
